Trendwatch Retail & Ecommerce: July 14, 2020

Harvard Business Review: The Pandemic Is Rewriting the Rules of Retail    

Retailers need to stop expecting business to return to “normal”        

ModernRetail: Digital Clothing Try-On Services Are Getting Better — But They’re Still Not Perfect

The services are often fun to use, but they’re a pale cousin to an in-person experience

Glossy: How Brands Are Using Snapchat for ‘Gamified’ Beauty Moments

While other platforms like Instagram continue to iterate on different features like Instagram Shop and livestreaming, Snapchat continues to push its Lens AR feature to transform a person’s face      

The Hustle: A Zero-Commission Delivery Service Tries to Give Smaller Restaurants a Fair Shake

A new service hopes to make delivery delicious for local eateries.     

New York Times: With Department Stores Disappearing, Malls Could Be Next

Brick-and-mortar retail was in the midst of seismic changes even before the pandemic. Analysts say as much as a quarter of America’s malls may close in the next five years.